Joel Cooper, CEO of Lost International said he was the first to be approached about the project. The logo is subtly embedded in Moroccan-style tiles along the walls, and the room comes with complimentary Lost Energy drinks in the closet (at least until they run out). The Moroccan themed Lost room comes with bedding designed from a Lost surf trunk pattern. “The whole idea was that the space is livable and it doesn’t feel commercial,” said Billabong’s Enich Harris who was sitting in the Billabong room that featured a wood block painting of a wave, surfboard lightbox, and direct view of Second Reef surf break.ĭesigns range from elaborate to minimalist. Riviera wanted to help the brands showcase themselves in a more “design forward and sophisticated manner,” according to Valerie Robles, associate publisher of Riviera Magazine. ![]() Created by snowboarder Frank Montoya in 2007, The Block Hotels in Tahoe and Big Bear were called the first snowboard branded hotels and featured brands like DVS and Zoo York. The concept of taking a brand and collaborating with a hotel is not new. Most brands worked creatively with designers to get items sourced and donated by local craftsman and vendors. ![]() (Click on the slide show above to see images from the different brand rooms.)Įvery brand paid a participation fee and was assigned a designer to redecorate a hotel room however they wanted. Ignited by an idea from Riviera Magazine, a Modern Luxury publication that wanted to tap into the skate and surf industry, 10 brands have collaborated with local interior designers in Laguna Beach to take over guest rooms at La Casa del Camino Hotel and create living spaces inspired by surf, skate and beach lifestyles.Įighteen months ago, Riviera Magazine approached brands including Lost, Billabong men’s and women’s, L*Space, Roxy, Quiksilver, Rip Curl, Etnies, and Glaceau Smart and Vitamin Water to participate in the project. Sleeping with your favorite brand in mind is taking marketing to a whole new level.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |